Alpha Industries, renowned for its iconic bomber jackets and streetwear-inspired seasonal collections, has long been the trusted name in American military style and fashion. For Spring Summer ‘24, the brand put together a new range that reflects its tried-and-true design language, emphasizing function while delivering standout pieces that can effortlessly go with anyone’s everyday attire.
Classic military uniforms are the focus for the new season and the collection’s updated silhouettes not only highlight utility but also longevity. Uniforms are practical, unfussy and astute. Alpha Industries’ SS24 collection takes these timeless pieces and reinterprets them from a modern perspective.
The new collection also pays tribute to the evolution of military attire. Throughout history, uniforms have been an essential part of the military’s enduring style codes. With this in mind, Alpha Industries injected its own nuanced vision to classic uniforms and turned them into a cohesive range that emphasizes individuality through functionality and practicality. The use of camouflage prints and design elements like epaulets, utility pockets, earthy tones, and cinch belts bring about SS24’s contemporary vibe. Anyone can build tailored, structured and ruggedly sophisticated looks with these well thought-out features.
The house’s “Cedar Green” and “Aircraft Grey” tones also fully reflect the collection’s authenticity, keeping in mind long-term wear and seamless incorporation into existing wardrobes. Jackets including the L-2B Skymaster Gen II Flight Jacket and the short sleeve washed fatigue shirt jacket employ frog skin patterns for a refined approach on camo. Other pieces in the SS24 range such as the packable nylon jackets and ponchos, parachute pants, waterproof jackets, and convertible shirts and pants are key to transitional looks, especially for the warmer seasons.
In terms of women’s styles, outerwear, wide-leg trousers and coordinating fleece short sleeves complete the brand’s largest selections to date. And the campaign features members of the Alpha Industries NYC Marketing Team and friends of the brand, showcasing the collection’s versatility and style.
The Spring Summer 2024 collection will be available for purchase on February 6th at AlphaIndustries.com and at the brand’s NYC retail location at 290 Lafayette St, New York, NY. Prices range from $40 to $350 USD, with sizes available from XS to 2XL.
For more information on the SS24 range, visit AlphaIndustries.com or follow @AlphaIndustries on Instagram.