2024 marks the year of the dragon, and several brands are celebrating the occasion with honorary collections dipped in fiery hues. While KENZO and Burberry recently delivered their takes, Pierpaolo Piccioli‘s Valentino is painting the town red with brand ambassadors Yang Yang and Yang Zi.
Valentino’s 2024 Chinese New Year collection is a tribute to lunar traditions, marrying iconic styles with the House’s signature “Rosso” hue. The festive items are captured inside a bold red room, seeing VLogo Jackets, VLogo Signature slingbacks, and Locò mini bags camouflage with their surroundings.
Chinese actor Yang Yang presents the men’s edition, charming his way through the campaign wearing the Valentino Garavani One Stud sneakers and VLogo tote designed with a clean suede exterior with embroidered branding. Valentino rings in 2024 in style, wishing its wearers good fortune and a bright year ahead.
Take a closer look at Valentino’s 2024 Chinese New Year collection in the gallery above.